2013 Cannes Cyber Lion, Branded Utility, Silver
2013 Cannes Cyber Lion, User Experience, Bronze
As a 125-year old company dedicated to high-quality spices, McCormick had a perception problem. Modern foodies saw McCormick as their mom’s brand—not as a technologically-savvy authority on flavor. So we created FlavorPrint, an application that takes into account a user’s likes and dislikes, cooking preferences, and even the number of people they’re cooking for. The result is an illustrated flavor-fingerprint that matches them with recipes and other spices they are likely to love.
ACUVUE’s two-week Oasys contact lenses help wearers avoid dry, irritated eyes that monthly lenses cause. To encourage monthly wearers to switch, we created What’s Your Rub?—a campaign that highlighted the universal behavior of rubbing your irritated eyes through a series of videos demonstrating different styles. The result was a 68% increase in intent to purchase.
Volvo Cars was looking for a new global website with a premium feel to engage their customers and allow users to order vehicles online. And with the release of their new XC90 rapidly approaching, we had just six months from brief to launch to complete it. But even with the quick timeline, our team successfully delivered a sleek, fully-responsive website, allowing customers to interact with the brand seamlessly across all platforms. And the XC90 launch? Volvo sold out online in just one day.
After Season 1 of Duck Dynasty gained a small group of hardcore fans, we were tasked with engaging them and growing their following through Twitter Social Response Labs during their Season 2 and Season 3 premieres. The Season 2 Response Lab resulted in 44.7k new followers in one night, along with three national trending topics and articles from Fast Company, Creativity Online, and Business Insider. The response was so overwhelming that we were asked to do another lab for the Season 3 premiere, attracting reporters from AdWeek and the entertainment TV show, OMG! Insider who attended and covered the response lab.
In promotion of their 1-DAY contact lenses, Acuvue asked teens to show them their 1-DAY dream. Winners were selected and were matched with celebrity mentors like Demi Lovato and Dwight Howard. We facilitated the contest and created the campaign, including the landing page, video content, XBOX game, online ads, and social content.
MasterCard wanted to announce their new partnerships with Justin Timberlake and Beyonce through Priceless Rewards member-only concerts. We helped promote the concerts and facilitate sign-ups through a landing experience and digital pieces, including shareable badges.
For the Season 3 premiere of Falling Skies, we created a Twitter Social Response Lab pitting the show’s protagonist Resistance supporters against the antagonist Alien supporters in a battle to take over the Falling Skies Twitter account. With two illustrators on hand, we asked fans to tell us which side they were on and rewarded them with personalized, illustrated Twitter profile pics. After the show was over we announced the winning side with a YouTube video featuring our influencers. Spoiler alert: The Aliens were conquered.
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