Social Response Lab
2013 DigiDay Publishing Awards, Best Use of Social Media, Finalist
2013 Shorty Awards, Content & Strategy, Hashtag and Social Media, Shortlist
Ad Age, Inside the Social Response Lab of A&E's 'Duck Dynasty'
AdWeek, An Inside Look at A&E's Social TV Strategy for 'Duck Dynasty'
Fast Co.Create, "Duck Dynasty" Game Involves More Tweeting than Quacking
Creativity Online, A&E Duck Call
After Season 1 of Duck Dynasty gained a small group of hardcore fans, we were tasked with engaging them and growing their following through Twitter Social Response Labs during their Season 2 and Season 3 premieres. The Season 2 Response Lab resulted in 44.7k new followers in one night, along with three national trending topics and articles from Fast Company, Creativity Online, and Business Insider. The response was so overwhelming that we were asked to do another lab for the Season 3 premiere, attracting reporters from AdWeek and the entertainment TV show, OMG! Insider who attended and covered the response lab.