Social Response Lab
2014 Shorty Awards, Twitter Campaign, Finalist
2014 Clio Awards, Key Art, Silver
Mashable, 'Falling Skies' Season Premiere Comes With Interactive Twitter War
The 2nd Screen, Falling Skies S3 Premiere Social TV and Sync App Review
For the Season 3 premiere of Falling Skies, we created a Twitter Social Response Lab pitting the show’s protagonist Resistance supporters against the antagonist Alien supporters in a battle to take over the Falling Skies Twitter account. With two illustrators on hand, we asked fans to tell us which side they were on and rewarded them with personalized, illustrated Twitter profile pics. After the show was over we announced the winning side with a YouTube video featuring our influencers. Spoiler alert: The Aliens were conquered.