1-DAY Contest Campaign
In promotion of their 1-DAY contact lenses, Acuvue asked teens to submit their 1-DAY dreams in the form of a short video. Seven winners were selected, then matched with celebrity mentors who helped the teens reach their goals in a series of YouTube videos. The contest was the core of the year's teen engagement and generated content that was delivered through traditional and social channels throughout the year. In the end, the contest received more than 3,700 video submissions, and through the first five months, amassed 830k page views and 9.7M video views.